American Eagle Pulls ‘Coffle Chain’ Bracelet After Intense Social Media Backlash

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By KTNV.com

LAS VEGAS (KTNV) – A viewer reached out to us about a bracelet being sold by American Eagle Outfitters, saying it resembled a shackle and was offensive, so we looked into it.

We printed out a picture of the bracelet, and asked people in person what they thought. Everyone told us they thought it was offensive, or they could see how it would offend someone.

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We also posted the picture on social media. That’s where we got a different reaction. Multiple posts saying people were being too sensitive, and to get over it. But again, when we asked people in person, everyone had a problem with the bracelet. 

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We reached out to American Eagle Outfitters and now changes are being made. We received this statement from the company:

 

“We’ve heard and understand the concerns about the bracelet. We apologize and will remove the product from our stores and website.”

Mike Heimowitz
On behalf of American Eagle Outfitters

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